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7 and 8 November 2007: successfully communicating the food & beverage. New media and multi-sensory experiences

MODENA - 7 and November 8, 2007 AT 8.30 to 18.30

The Italian food industry has increasingly international reputation.
On the one hand, there is a growing development area or industry events, from festivals, national and international fairs, events such as product Cantine Aperte, Open and Acetaia Goblets of Stars ... just to name a few .
other hand, we live in the era of "Consum-Actor" means a person, that is, which is less "taxable person" and is increasingly impatient to advertising and traditional channels of communication. Today's consumer wants to interact, starting from the web, and want to live the experiences that are unforgettable for him.

In this context it becomes the strategic role of those who, in a food business, deals with communication and public relations: a modern professional able not only to properly manage the press office and media relations, but also use new communication tools and to organize and coordinate a successful multi-sensory experiences.

Recipients
The course is highly practical, is directed to: Communication Managers, Marketing Managers, Internet / Web Marketing Manager, Head of Media and Advertising, PR and Press Office Managers, Sales Managers, General Managers and Managing Directors.

also addresses those who want to work in the field of public relations for the press office management, planning and coordination of events for the food & beverage, as a freelancer or in agri-food businesses, organizations, agencies of communication.


Content
Day 1 - press releases el'article marketing: the quickest and cheapest way to introduce your company

- What is article marketing;
- What is viral marketing;
- What is branding;
- theory of link popularity, theming, contextualization , PageRank and TrustRank;
traffic target;
- objectives of the press release;
- structure of the press releases, style, Communication;
- objectives of articles Article-Marketing;
- structure of the articles, style, communication ;
- planning of activities;
- write some sample press releases;
- writing an article for example;
- the main circuit of press article-marketing and print.

At the end of the day, students will know how to write a press release and an article in order to improve visibility on the Web, attracting visitors, start your viral marketing and increase the distribution of the brand.

Day 2 - The events and multi-sensory communication: the experience as a product?
system and sensory perception;
- experience and consumption
- the importance of the five senses;
- strategic experiential modules;
- how to leverage emotional relationships;
- the strategic and operational planning of the event / experience;
- communication of the event / experience;
- operational management event / experience;
- the measurement of results;
- sensory experiences in the store;
- AIB case history: fairs, tasting tables, tasting senses.


At the end of the day, they will have learned the dynamics of perception of the people, will organize events and sensory experiences, attract visitors and promote the product and / or brand

Teachers
Francesco de Francesco , more active figure 23 years in the corporate world since 2001 and Italian in the field of web marketing and search engines. Its the launch of the forum on the Search Engines Html.it, former director of one of the leading companies, currently Edit bloggers, the blog of Html.it and Marketing Routes. On behalf of various companies is responsible for defining strategy for Web Marketing, search engine optimization is both mobile and feed on the video. E 'creator of the blog Maisazi.com ( http://www.maisazi.com/ )

Simonetta Norscia , founder of Studio Norscia, he taught for 13 years in Marketing and Economics various Italian and foreign universities and has served as Chief Operating Officer North Central area in Opus Consulting AIB Spa Coordinator from 2003 to the achievement of sensory events, the tasting tables and surveys of consumer perceptions in the international framework of projects financed by the Emilia Romagna. And creator of the network AlimentaPress ( http://www.alimentapress.it/ ).


Duration 2 days from 9.30 am to 18.30


Investment required € 250 + VAT - Total 300 € VAT included

The fee includes course participation, instructional materials, two coffee breaks
are not included in the tuition fee costs of travel, meals and any overnight stays.
Participants will receive a certificate of attendance.

For information and registration:
Aib / Studio Norscia
Web: http://www.norscia.com/
Web: http://www.blogbalsamico.blogspot.it/
Web: http://corsidiformazione.blogspot.com/
email: info@norscia.com
T. Cell 348 7924263

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September 28 to 29: Communicating Successfully Food & Beverage

Norscia Studio in association with AIB (Italian Balsamic Tasters) is organizing the training course:

Communicating Successfully Food & Beverage

Modena, 28-29 September 2007

Why join the Italian food sector enjoys a growing international reputation. We are witnessing a growing area of \u200b\u200bdevelopment of events or industries, in festivals, national and international fairs, events such as product Cantine Aperte, Open Acetaia, Goblets of Stars ... just to name a few.

In this context it becomes the strategic role of those involved in public relations and events, a figure inside or outside the company, not only able to properly manage the press office and media relations, but also to use new communication tools and to organize and coordinate the successful participation of the company at every opportunity.

The proposed course has, therefore, aims to train professionals able to communicate through the spoken and written language, journalistic and editorial use of tools, using the web, article marketing and blogs, events to plan strategically and to organize and coordinate the participation of the same company.

Recipients
The course is highly practical, is aimed at those working or intending to work in the field of public relations for the press office management, planning and coordination of events for the food & beverage, as a freelancer or in agri-food businesses, organizations, agencies of communication.

Content

• know the logic of media
• organize the press office
• Write a press release
• Organize a press conference
• arrange an interview
• New media, article marketing and blog
• Write articles to get visibility on the Web
• The strategic planning of events, tasting tables and sensory experiences
• sensory system, perception and consumption: the importance of the five senses
• Communicate events: to attract visitors, promote the product and / or brand
• The operational management of the event
• The measurement results
AIB
• Case history: fairs, tasting tables, tasting sensory

Outcomes After completing this course, students will organize a press office, writing press releases and articles in order to improve visibility in the media and on the Web, organize press conferences and interviews, create and manage a corporate blog. They will also learn the dynamics of perception of the people, will organize events and tasting counters, attract visitors and promote the product and / or brand

Professor
Norscia Simon, founder and Master Trainer of the Study Norscia, AIB coordinator, project leader in network AlimentaPress ( http://www.alimentapress.it/ ), is responsible for over thirteen years of marketing and communications, business development and performance improvement of human resources, economic and financial planning for numerous companies, associations and government agencies.


Duration 2 days from 9.30 am to 18.30


Investment required € 250 + VAT - Total 300 € VAT included

The fee includes participation in the course and teaching materials are not
included in the tuition fee costs of travel, meals and any overnight stays.


For information and registration:
Studio Norscia
Web: http://www.norscia.com/
Web: http://corsidiformazione.blogspot.com/
email: info@norscia.com
T. Cell 348 7924263


ACETAIA OPEN
Sunday, September 30 in the provinces of Modena and Reggio Emilia will host the event Acetaia Open "means the capital of balsamic open their doors to visitors. Since
visits will take place for small groups, interested students can make an appointment, well in advance, directly with the companies or by writing to info@aibonline.it

Bonus
All students will be presented with a bottle of Balsamic Vinegar of Modena 4 Leaf

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Why do training in a landscape is already so full of courses, seminars, master?

Because our experiences as professionals and entrepreneurs have made us understand that people, especially young people, need different training, practice and practice.

The years of teaching at the University have brought us into contact with young people eager to "do", but too often unable to act because of the inadequacy of academic teaching (and education generally), still theoretical and notional. The area

Training Studio Norscia born, therefore, with the intent to transfer a non-academic and practical knowledge. Our courses are always extremely practical, some are more technical or sectoral concern but other so-called soft skills, from team building, motivation, the achievement of objectives, entrepreneurial skills, the psychology of investors and investments.

results and fun are our watchwords. What we want to really teach you is how we do things for you to be mentors, providing our knowledge and experiences. We are active people, practical, pragmatic, we know the difference between someone who achieves results and those not reached depends not so much by ideas, particularly as the ability to act.

Giving birth in you the "spirit action "will be our end. Become effective professionals and entrepreneurs should be your goal.

For more information, visit http://www.norscia.com/ or write to: info@norscia.com

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inform you, pursuant to art. 13 D. Decree Law 196/2003, which Norscia Simonetta, based in Modena, Via G. Della Cella 40, process the data you provide in accordance with the legislation on protection of personal data. The conferment of data is optional but is essential for the conclusion and implementation of supply relationships.
The personal information you have provided collected and processed by Information Technology, with the help of electronic means, directly or through third party representatives (firm delivery) for managerial, technical, production, statistics, administrative, credit protection, through consultation, 'processing, comparison, interconnection, communication / dissemination, and other operations of treatment. data may be disclosed to other firms, companies or entities that collaborate or cooperate with Simonetta Norscia for the processing of the data in relation to the occupation and, anyway, to ensure the security and confidentiality of data. Data will not be used for advertising or promotional and will not be provided to marketing companies, market research etc..
Article. 7 D. Legislative Decree 196/2003, you have the right at any time to obtain from the data processor information on the processing of your data, its methods and objectives and the logic applied to it as well: 1) the confirmation of the data and their communication and their origin, 2) the identification of the owner and managers and the persons or classes of persons to whom the data may be communicated or who can learn about them as managers or agents, and 3) the 'updating, rectification and integration data, 4) the cancellation, transformation into anonymous form or blocking of data treated in violation of the law, 5) a statement that the transactions referred to in paragraphs 3) and 4) were brought to the attention of those to whom the data were communicated or disseminated, with the exception of cases where this proves impossible or involves a manifestly disproportionate to the protected right; 6) to oppose: the processing of data pertinent to the purpose of collecting for legitimate reasons, the processing of data for commercial information purposes or for carrying out market research.

Legal
This site is not a journal as it is periodicità.Gli not updated articles taken from other sites always provide the author's name and a link to the original source of notizia.Le images embedded in the blog are drawn largely from the Internet.
For any information or reporting abuse or violation of the conditions underlying the copyright publication of the images or articles you can use the following reference: info@alimentapress.it

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If you wish to contact us or request information free account to post your courses, write to: info@alimentapress.it