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September 28 to 29: Communicating Successfully Food & Beverage

Norscia Studio in association with AIB (Italian Balsamic Tasters) is organizing the training course:

Communicating Successfully Food & Beverage

Modena, 28-29 September 2007

Why join the Italian food sector enjoys a growing international reputation. We are witnessing a growing area of \u200b\u200bdevelopment of events or industries, in festivals, national and international fairs, events such as product Cantine Aperte, Open Acetaia, Goblets of Stars ... just to name a few.

In this context it becomes the strategic role of those involved in public relations and events, a figure inside or outside the company, not only able to properly manage the press office and media relations, but also to use new communication tools and to organize and coordinate the successful participation of the company at every opportunity.

The proposed course has, therefore, aims to train professionals able to communicate through the spoken and written language, journalistic and editorial use of tools, using the web, article marketing and blogs, events to plan strategically and to organize and coordinate the participation of the same company.

Recipients
The course is highly practical, is aimed at those working or intending to work in the field of public relations for the press office management, planning and coordination of events for the food & beverage, as a freelancer or in agri-food businesses, organizations, agencies of communication.

Content

• know the logic of media
• organize the press office
• Write a press release
• Organize a press conference
• arrange an interview
• New media, article marketing and blog
• Write articles to get visibility on the Web
• The strategic planning of events, tasting tables and sensory experiences
• sensory system, perception and consumption: the importance of the five senses
• Communicate events: to attract visitors, promote the product and / or brand
• The operational management of the event
• The measurement results
AIB
• Case history: fairs, tasting tables, tasting sensory

Outcomes After completing this course, students will organize a press office, writing press releases and articles in order to improve visibility in the media and on the Web, organize press conferences and interviews, create and manage a corporate blog. They will also learn the dynamics of perception of the people, will organize events and tasting counters, attract visitors and promote the product and / or brand

Professor
Norscia Simon, founder and Master Trainer of the Study Norscia, AIB coordinator, project leader in network AlimentaPress ( http://www.alimentapress.it/ ), is responsible for over thirteen years of marketing and communications, business development and performance improvement of human resources, economic and financial planning for numerous companies, associations and government agencies.


Duration 2 days from 9.30 am to 18.30


Investment required € 250 + VAT - Total 300 € VAT included

The fee includes participation in the course and teaching materials are not
included in the tuition fee costs of travel, meals and any overnight stays.


For information and registration:
Studio Norscia
Web: http://www.norscia.com/
Web: http://corsidiformazione.blogspot.com/
email: info@norscia.com
T. Cell 348 7924263


ACETAIA OPEN
Sunday, September 30 in the provinces of Modena and Reggio Emilia will host the event Acetaia Open "means the capital of balsamic open their doors to visitors. Since
visits will take place for small groups, interested students can make an appointment, well in advance, directly with the companies or by writing to info@aibonline.it

Bonus
All students will be presented with a bottle of Balsamic Vinegar of Modena 4 Leaf

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Why do training in a landscape is already so full of courses, seminars, master?

Because our experiences as professionals and entrepreneurs have made us understand that people, especially young people, need different training, practice and practice.

The years of teaching at the University have brought us into contact with young people eager to "do", but too often unable to act because of the inadequacy of academic teaching (and education generally), still theoretical and notional. The area

Training Studio Norscia born, therefore, with the intent to transfer a non-academic and practical knowledge. Our courses are always extremely practical, some are more technical or sectoral concern but other so-called soft skills, from team building, motivation, the achievement of objectives, entrepreneurial skills, the psychology of investors and investments.

results and fun are our watchwords. What we want to really teach you is how we do things for you to be mentors, providing our knowledge and experiences. We are active people, practical, pragmatic, we know the difference between someone who achieves results and those not reached depends not so much by ideas, particularly as the ability to act.

Giving birth in you the "spirit action "will be our end. Become effective professionals and entrepreneurs should be your goal.

For more information, visit http://www.norscia.com/ or write to: info@norscia.com