Norscia Studio in association with AIB (Italian Balsamic Tasters) is organizing the training course:
Communicating Successfully Food & Beverage
Modena, 28-29 September 2007
Why join the Italian food sector enjoys a growing international reputation. We are witnessing a growing area of \u200b\u200bdevelopment of events or industries, in festivals, national and international fairs, events such as product Cantine Aperte, Open Acetaia, Goblets of Stars ... just to name a few.
In this context it becomes the strategic role of those involved in public relations and events, a figure inside or outside the company, not only able to properly manage the press office and media relations, but also to use new communication tools and to organize and coordinate the successful participation of the company at every opportunity.
The proposed course has, therefore, aims to train professionals able to communicate through the spoken and written language, journalistic and editorial use of tools, using the web, article marketing and blogs, events to plan strategically and to organize and coordinate the participation of the same company.
Recipients
The course is highly practical, is aimed at those working or intending to work in the field of public relations for the press office management, planning and coordination of events for the food & beverage, as a freelancer or in agri-food businesses, organizations, agencies of communication.
Content
- know the logic of media
- organize the press office
- Write a press release
- Organize a press conference
- arrange an interview
- New media, article marketing and blog
- Write articles to get visibility on the Web
- The strategic planning of events, tasting tables and sensory experiences
- sensory system, perception and consumption: the importance of the five senses
- Communicate events: to attract visitors, promote the product and / or brand
- The operational management of the event
- The measurement results AIB
- Case history: fairs, tasting tables, tasting sensory
Outcomes After completing this course, students will organize a press office, writing press releases and articles in order to improve visibility in the media and on the Web, organize press conferences and interviews, create and manage a corporate blog. They will also learn the dynamics of perception of the people, will organize events and tasting counters, attract visitors and promote the product and / or brand
Professor
Norscia Simon, founder and Master Trainer of the Study Norscia, AIB coordinator, project leader in network AlimentaPress ( http://www.alimentapress.it/ ), is responsible for over thirteen years of marketing and communications, business development and performance improvement of human resources, economic and financial planning for numerous companies, associations and government agencies.
Duration 2 days from 9.30 am to 18.30
Investment required € 250 + VAT - Total 300 € VAT included
The fee includes participation in the course and teaching materials are not
included in the tuition fee costs of travel, meals and any overnight stays.
For information and registration:
Studio Norscia
Web: http://www.norscia.com/
Web: http://corsidiformazione.blogspot.com/
email: info@norscia.com
T. Cell 348 7924263
ACETAIA OPEN
Sunday, September 30 in the provinces of Modena and Reggio Emilia will host the event Acetaia Open "means the capital of balsamic open their doors to visitors. Since
visits will take place for small groups, interested students can make an appointment, well in advance, directly with the companies or by writing to info@aibonline.it
Bonus
All students will be presented with a bottle of Balsamic Vinegar of Modena 4 Leaf
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