MODENA - 7 and November 8, 2007 AT 8.30 to 18.30
The Italian food industry has increasingly international reputation.
On the one hand, there is a growing development area or industry events, from festivals, national and international fairs, events such as product Cantine Aperte, Open and Acetaia Goblets of Stars ... just to name a few .
other hand, we live in the era of "Consum-Actor" means a person, that is, which is less "taxable person" and is increasingly impatient to advertising and traditional channels of communication. Today's consumer wants to interact, starting from the web, and want to live the experiences that are unforgettable for him.
In this context it becomes the strategic role of those who, in a food business, deals with communication and public relations: a modern professional able not only to properly manage the press office and media relations, but also use new communication tools and to organize and coordinate a successful multi-sensory experiences.
Recipients
The course is highly practical, is directed to: Communication Managers, Marketing Managers, Internet / Web Marketing Manager, Head of Media and Advertising, PR and Press Office Managers, Sales Managers, General Managers and Managing Directors.
also addresses those who want to work in the field of public relations for the press office management, planning and coordination of events for the food & beverage, as a freelancer or in agri-food businesses, organizations, agencies of communication.
Content
Day 1 - press releases el'article marketing: the quickest and cheapest way to introduce your company
- What is article marketing;
- What is viral marketing;
- What is branding;
- theory of link popularity, theming, contextualization , PageRank and TrustRank;
traffic target;
- objectives of the press release;
- structure of the press releases, style, Communication;
- objectives of articles Article-Marketing;
- structure of the articles, style, communication ;
- planning of activities;
- write some sample press releases;
- writing an article for example;
- the main circuit of press article-marketing and print.
At the end of the day, students will know how to write a press release and an article in order to improve visibility on the Web, attracting visitors, start your viral marketing and increase the distribution of the brand.
Day 2 - The events and multi-sensory communication: the experience as a product?
system and sensory perception;
- experience and consumption
- the importance of the five senses;
- strategic experiential modules;
- how to leverage emotional relationships;
- the strategic and operational planning of the event / experience;
- communication of the event / experience;
- operational management event / experience;
- the measurement of results;
- sensory experiences in the store;
- AIB case history: fairs, tasting tables, tasting senses.
At the end of the day, they will have learned the dynamics of perception of the people, will organize events and sensory experiences, attract visitors and promote the product and / or brand
Teachers
Francesco de Francesco , more active figure 23 years in the corporate world since 2001 and Italian in the field of web marketing and search engines. Its the launch of the forum on the Search Engines Html.it, former director of one of the leading companies, currently Edit bloggers, the blog of Html.it and Marketing Routes. On behalf of various companies is responsible for defining strategy for Web Marketing, search engine optimization is both mobile and feed on the video. E 'creator of the blog Maisazi.com ( http://www.maisazi.com/ )
Simonetta Norscia , founder of Studio Norscia, he taught for 13 years in Marketing and Economics various Italian and foreign universities and has served as Chief Operating Officer North Central area in Opus Consulting AIB Spa Coordinator from 2003 to the achievement of sensory events, the tasting tables and surveys of consumer perceptions in the international framework of projects financed by the Emilia Romagna. And creator of the network AlimentaPress ( http://www.alimentapress.it/ ).
Duration 2 days from 9.30 am to 18.30
Investment required € 250 + VAT - Total 300 € VAT included
The fee includes course participation, instructional materials, two coffee breaks
are not included in the tuition fee costs of travel, meals and any overnight stays.
Participants will receive a certificate of attendance.
For information and registration:
Aib / Studio Norscia
Web: http://www.norscia.com/
Web: http://www.blogbalsamico.blogspot.it/
Web: http://corsidiformazione.blogspot.com/
email: info@norscia.com
T. Cell 348 7924263
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